Aer Lingus Rebrand Implementation
Aer Lingus worked with the international brand consultancy Lippincott in developing the brand strategy and vision, as well as creating the new brand identity in 2019. Myself and associate designer Marie Vahey were tasked to help implement and roll out the new identity across a number of touch points. As part of the induction to the implementation phase Lippincott briefed us on their design approach and presented the new vision for the Aer Lingus visual identity. They also provided initial guidelines along with some sample applications from which to build on and develop.
