A bit about me
I am a creative designer with over twenty years’ experience in graphic design, brand design and visual communications. I have worked on numerous large-scale brand identity roll outs – as well as smaller scale print projects. Regardless of a project’s size or scope, I enjoy tackling complex briefs, uncovering client needs, and developing thoughtful design solutions that are both effective and engaging.

My expertise spans brand strategy and implementation, graphic design, editorial design, signage, art direction, and exhibition design. I am passionate about creating cohesive visual experiences that communicate clearly and leave a lasting impact.

I’ve also completed both a Professional Diploma in UX Design and a Professional Certificate in UI Design from the UX Design Institute. Both courses have given me additional skills regarding the principles and techniques for designing high quality user interfaces and I’m looking forward to merging these skills with my design background.

My design approach
I believe great design starts with a clear understanding of the project. I take the time to explore each brief, understand objectives, and uncover challenges, listening carefully, asking questions, and developing creative solutions that are both strategic and effective. Collaboration is central to my approach. I work closely with clients from concept to completion, ensuring they are involved throughout the process. Attention to detail is equally important. Every element matters and this focus on the finer points helps deliver the best results.

Who I have worked with
I work with a diverse range of sectors, including semi-state, financial, educational, FMCG and travel, for large corporations, creative agencies, sole traders and everything in between. My clients over the years have included Aer Lingus, Emerald Airlines, Coillte, UCD, NUI Galway, University of Limerick, Enterprise Ireland, National Transport Authority, An Foras Pátrúnachta and Post-Primary Languages Ireland.