Creating meaningful design solutions
My work spans brand identity and implementation, publication and editorial design, exhibition design, signage, packaging and art direction. Each project is shaped by its unique requirements and the people, organisation or businesses I collaborate with.
A bit about me
I am a multidisciplinary designer with over twenty years’ experience in branding and graphic design. Whether developing a large-scale brand rollout or a smaller print project, I enjoy exploring complex briefs, understanding what matters most and creating thoughtful design solutions that are clear, engaging and effective.
Always learning
Alongside my design experience, I’ve also completed both a Professional Diploma in UX Design and a Professional Certificate in UI Design from the UX Design Institute. These studies have expanded my practice by adding user-centred thinking and digital design skills to my existing design experience.
My design approach
My approach is rooted in curiosity, collaboration and attention to detail. I take the time to understand each project, uncover challenges and work closely with clients to create purposeful, considered design solutions that achieve meaningful results.
Experience across sectors
I work with a diverse range of sectors, including semi-state, financial, educational, FMCG and travel, for large corporations, creative agencies, sole traders and everything in between. My clients over the years have included Aer Lingus, Emerald Airlines, Coillte, UCD, NUI Galway, University of Limerick, Enterprise Ireland, National Transport Authority, An Foras Pátrúnachta and Post-Primary Languages Ireland.
